Profile

Dr. Anton Behrens

Dr. Anton Behrens

Research Fellow

Sportökonomie und Sportmanagement
Haus 1, C-Trakt
Jahnallee 59, Room C 2010
04109 Leipzig

Phone: +49 341 97-31681

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Abstract

I studied sports management (bachelor's and master's degree) and then did my doctorate at the German Sport University Cologne (Institute for Sports Economics and Sports Management, Department of Sports Business Administration). My research focus is on the internationalization in team sports. 

-Internationalization in team sports


-Consumption behavior of sports fans

  • Behrens, A.
    The internationalization of team sport brands: An analysis of the perspective of domestic fans and satellite fans
    Doctoral thesis. 2022.
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  • Behrens, A.; Yang, Y.; Uhrich, S.
    Keeping it Real or Bridging the Gap? Brand Positioning of US Sport Teams in Germany and China
    Journal of Sport Management. 2021.
    DOI: 10.1123/jsm.2020-0426
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  • Behrens, A.; Uhrich, S.
    You’ll never want to watch alone: the effect of displaying in-stadium social atmospherics on media consumers’ responses to new sport leagues across different types of media
    European Sport Management Quarterly. 2021.
    DOI: 10.1080/16184742.2021.1992469
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  • Uhrich, S.; Behrens, A.; Tae-Ahn, K.; Matsuoka, H.; Uhlendorf, K.
    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations
    Journal of Global Sport Management. 2020.
    DOI: 10.1080/24704067.2020.1819617
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  • Behrens, A.; Uhrich, S.
    Uniting a sport teams’ global fan community: prototypical behavior of satellite fans enhances local fans’ attitudes and perceptions of groupness
    European Sport Management Quarterly. 2020. 20 (5). pp. 598–617.
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more publications

  • Sports Media

  • Sport Events